brand concept
Maximize the natural healing power of your skin. "Listen to your skin. Find your true beauty." NOV stands for "NOEVIR", which means NOV assists your health and beauty. Since our establishment in 1985, it has been our company name and predominant theme.

Our Basic Theory

"Inside-out beauty" is our philosophy, We believe the right skin care and health care can make people lively, beautiful and comfortable.

Natural Healing Power

We aim to assist the natural healing power of the skin by providing only the essentials the skin needs and never beyond

Non-additive Mindset

We have a non-additive mindset. We do not use skin-irritating additives or preservatives in our products.


We provide only high-functional products with the latest technology and provide the right knowledge and advice to help people pursue true beauty.


Philosophy of NOV

NOV is a skincare line based on clinical dermatology studies for those who have trouble with their skin.
brand logo
"NOV" is a line of hypoallergenic cosmetics developed with the cooperation of various dermatologists since 1985. With the concept of, "safe cosmetics for all people", we began to research and development of NOV products. Now, NOV is widely used and supported by many people who are worried about skin troubles.
Through regular visits to dermatologists and interactions with university researchers, as well as directly soliciting opinions from doctors involved in skin and medical treatment, we aim to develop a skincare line that addresses common skin care concerns while not interfering with medications or other skincare treatments.
Since our establishment , NOV has collaborated with many dermatologists during the planning and early development of our products, and we have produced safe and effective soaps and creams for our customers who suffer from sensitive skin and skin allergies. In order to receive the approval and recommendation of products from dermatologists, we have conducted various clinical tests with the cooperation of medical specialists who treat actual patients with troubled skin. The results of the clinical trials are being published as articles in various Japanese academic journals such as "Skin Research" and "Nishinihon Journal of Dermatology". In addition to obtaining the latest dermatology information from academic associations and through collaborative research with universities, we undergo clinical studies to confirm that people afflicted with sensitive skin and/or skin allergies can use our products worry-free. Rather than simply releasing and commercializing a product, we believe we should only put truly effective products into the market. We continue to incorporate this idea and these processes into all of our products.
Based on clinical dermatology studies, NOV continuously strives to pursue a high level of safety in all products by carefully selecting materials with the highest degree of purity and compounding them in our state-of-the art facilities.

Quality procedure

Before commercialization, we meticulously research, develop and test.
quality step
Collecting data in order to create products
The first step in creating a quality product is to collect opinions and information from interviews and the day-to-day activities of dermatologists involved in skin treatment. With the gracious advice of these professionals, we worked to create skin care products that can be used daily without interfering with medical treatment.
quality step
Examination of materials and ingredients
To make safe products that can be used with relief by those who have sensitive skin, we carefully examined and re-examined the safety and stimulation of the ingredients and the final formulas before creating our finished products.
quality step
Safety test
We subsequently sought and received cooperation from dermatologists and university hospitals of dermatology, and conducted additional safety tests. The tests were conducted under the same conditions and time frames as those used throughout all medical institutions. The patient's consent to the tests, and are then informed of the purpose, effects and the correct usage of the products. At the medical institutions where our trials are conducted, we regularly check on the patients, ensuring no detrimental symptoms, such as deterioration in medical condition, while taking note of any improvements in condition. We also have patients answer questions about their feelings as they use the product. The results are collected and summarized by dermatologists involved in the clinical trials, and are published in academic journals.
quality step
Based on the above steps, our product formulas are re-examined and eventually finalized. We manufacture all products in-house using the latest technology and state-of-the-art equipment procedures. We also consider ease of use and environmental effect when designing our product containers and packaging. Under strict quality control process, we strive to deliver reliably safe and high-quality products.
quality process

Safety of our products

At Nov, we only utilize raw materials that have passed our strict standards of purity, quality, and safety.
Even if the same raw materials are used, impurities and instability in the materials alone can cause trouble for the skin. We reject these materials because we truly wish to ensure the health of for our customers' skin. Furthermore, not only do we prioritize the safety and standards of raw materials, but we also we conduct various safety tests of the compounded formulas even before the actual first stages of commercialization begin. One of our basic tests is to examine skin irritation by conducting a patch test. We ensure that there are no problems for the skin, even when the cosmetics are worn for long periods. Other tests we conduct include testing for any temporary irritation using a stinging test, and determining if our products cause acne using a non-comedogenic test. Additionally, once the tests pass, we conduct the actual trials on patients. With the cooperation of patients suffering from skin conditions, we test our products for a sustained period of time, conduct tests determining the user-friendliness of the product, and discover if there are any detrimental effects to the skin. Not only do we check the safety of raw materials but we also conduct related safety analysis of the final products -- This is the secret to NOV's safety. We strive to product cosmetics that those with sensitive skin can use with confidence to maintain the health and beauty of their skin.

What is clinical dermatology?

"Clinical dermatology" is the use of medical skin treatment in actual hospitals and real-life situations.
This concept may be difficult to understand or unfamiliar for many people. "Clinical dermatology" is the use of medical skin treatment in actual hospitals and real-life situations. It is a medical science that focuses on a patient's medical treatment. Although medical science develops as time progresses, NOV cosmetics reflect the creation of products now being sought after in the treatment field. Non-interfering with medical treatment, our highly safe cosmetic products will leave your skin healthy and refreshed. We will continue to pursue a line of cosmetics that you can trust.