"NOV" is a line of hypoallergenic cosmetics developed with the cooperation of various dermatologists since 1985. With the concept of, "safe cosmetics for all people", we began to research and development of NOV products. Now, NOV is widely used and supported by many people who are worried about skin troubles.
Through regular visits to dermatologists and interactions with university researchers, as well as directly soliciting opinions from doctors involved in skin and medical treatment, we aim to develop a skincare line that addresses common skin care concerns while not interfering with medications or other skincare treatments.
Since our establishment , NOV has collaborated with many dermatologists during the planning and early development of our products, and we have produced safe and effective soaps and creams for our customers who suffer from sensitive skin and skin allergies. In order to receive the approval and recommendation of products from dermatologists, we have conducted various clinical tests with the cooperation of medical specialists who treat actual patients with troubled skin. The results of the clinical trials are being published as articles in various Japanese academic journals such as "Skin Research" and "Nishinihon Journal of Dermatology". In addition to obtaining the latest dermatology information from academic associations and through collaborative research with universities, we undergo clinical studies to confirm that people afflicted with sensitive skin and/or skin allergies can use our products worry-free. Rather than simply releasing and commercializing a product, we believe we should only put truly effective products into the market. We continue to incorporate this idea and these processes into all of our products.
Based on clinical dermatology studies, NOV continuously strives to pursue a high level of safety in all products by carefully selecting materials with the highest degree of purity and compounding them in our state-of-the art facilities.